“Fans of Big Brother Canada will be able to connect with the series outside of the 3-day-a-week broadcast through a myriad of digital extensions including live streaming and social engagement opportunities that allow online users to impact decisions in the house.”
It is still unclear what the full extent of the Big Brother Canada live feeds will be and whether or not they will be 24/7 throughout the season, but it looks promising. From the sounds of it, I am guessing that they will not be streaming the live feeds 24/7 but rather limit them to a select number of hours and days. It could be similar to the live streaming ABC had for their reality flop “The Glass House”, however I would hope that Shaw Media / Insight Productions would have realized how big of a mistake that was and how it contributed to the shows failure.
It will be interesting to see how we as viewers will be able to impact decisions in the house and hopefully it will be more than just deciding what the house guests eat. If you missed the first Big Brother Canada commercials with Mike “Boogie” Malin and Dr. Will Kirby you should check them out here.