Celebrity Big Brother 3 premieres in one month on February 2nd at 8/7c. The third season will be just 21 days long with the finale airing on Wednesday, February 23rd. Interestingly, this season will battle the winter Olympics again for ratings just like CBB1. The Beijing winter Olympics are set to begin the day after on February 4th. The February 13th episode will also compete with the Super bowl.