Big Brother 28 Week 4 in review

Big Brother 28 Week 4 on the live feeds, start to finish: Haley Thogmartin won Head of Household on Thursday night and announced her reign with a snack ban. By Friday afternoon she had nominated Drew Campbell, Melody Morris and Taylor Brown, with Drew told he was a pawn while the whole alliance planned his eviction. Taylor won the veto Saturday and blew the week open, Lyric went up in her place Monday after a renom fight that nearly split the Tool Shed, and then — over Tuesday night and Wednesday — the target quietly flipped. Melody is now Target A. Drew, the man the entire week was built around evicting, is the backup plan, and he still doesn’t know he was ever the plan at all. The Blockbuster and eviction air tonight.

Here’s how the week actually happened, day by day, from the feeds.

How Week 4 moved the OBB Wall

Every night readers rate the house out of ten on the Wall. Here is what our audience did with Week 4 — about 1,500 ballots, Thursday through Monday, and a verdict that runs almost exactly opposite to what happened inside the house.

Mallory is the story

The biggest riser of the week by a distance. Mallory gained 1.13 points on her Week 3 average and closed at 6.56, her best single day of the season. The climb is almost perfectly vertical from the night she won the Blockbuster:

She now sits third, behind only the two returning players, and just 10% of ballots gave her a 1 all week — the lowest rate of anyone outside the top two.

The HOH got no credit for the HOH

Haley finished last, and Week 4 was her worst week of the season. Winning Head of Household lifted her briefly — up 0.40 on nomination day — and then the line went down and stayed down through the renom, closing Monday at 2.96.

Her closest allies went down with her. Chuk finished 13th at 3.45, off 0.82. Kamu dropped 0.70 — more than a point and a half below his Week 3 peak. Angela lost 0.58. The Red Corner ran the house all week and the audience marked all three of them down for it.

The Icons hold, but they’re slipping

Devens and Dee still own the top two, and it isn’t close — 39.7% of every Week 4 ballot handed Devens a straight 10. But both drifted down across the week, and both took their worst hit on Monday, the day of the veto ceremony: Dee off 0.58, Angela off 0.50. They are also the most polarizing pair in the game, splitting the audience harder than anyone else still playing.

Sunday belonged to Taylor and Yash

The two biggest single-day jumps of the week both landed on Sunday, the day the house fought about the renom — Taylor up 0.84 and Yash up 0.77. Her veto win and his quiet vote-counting both played well.

Drew is the other big faller at 0.70, and his slide started long before the house turned on him — 6.37 in late July down to 4.63 on Monday. The audience soured on Drew weeks before the Tool Shed did.

Thursday, July 30 — Jason goes, Haley rises

Week 3 ended with Mallory Aurichio winning the Blockbuster to save herself, and Jason De Puy evicted 12-0 over LaTrice “Lala” Verrett. The feeds came back near 11:30 pm with Haley wearing the HOH key, and she wasted no time setting the tone for the week.

Haley: “I’m gonna say, listen, my name’s been dragged by the mud those first three weeks. So if you have been talking shit about me? Don’t even f—ing bother coming in.”

By 12:40 am she was in the have-not room workshopping the speech with Rick Devens — she settled on “petty nice” — and laying out the entire week in four sentences: “Taylor’s going up. Melody’s going up. Drew’s going up, and I will tell Drew, you’re a pawn.” Downstairs, Mallory was already spiraling: “If I don’t go up, I think they’re backdooring me.” Barrett Pfeiffer tried to talk her down. Drew’s contribution: “You can’t spell Veto without Drew.”

Friday, July 31 — The blindside is built

Haley ran back-to-back one-on-ones all morning, and nearly everyone left with a different story. Lala learned Taylor had campaigned for Jason. Barrett got floated as a pawn and refused. Drew left convinced he was safe. And Kamuela “Kamu” Kirk made his first pitch of the week: scrap the pawn plan, make Drew the real target, and slide Lyric into his Tool Shed seat.

The war room made it official that afternoon. Angela Murray architected the blindside — reassure Drew constantly, keep nominations the same if anyone won the veto, and let him walk into it. Devens confirmed he and Kamu both wanted Drew out. Yash Patel, who had learned about Drew’s Four Seasons alliance, was already on board.

Nominations went up around 4 pm: Drew, Melody, Taylor. Melody’s response, to her own side: “If I have to be the poster kid for hating Haley, I will be, because I don’t like her.”

Drew spent the night doing the math out loud, and getting the right answer. To Kamu: “She said if she wins veto, she’s not pulling me off — which means I’m a nominee, not a pawn.” He asked Kamu directly if he’d use the veto to save him. Kamu said he would. Then Drew went upstairs, heard the pawn speech from Haley herself, and left saying there was no bad blood.

Saturday, August 1 — Taylor wrecks the plan

Veto day opened with the nominees comparing notes and discovering Haley had given Melody and Taylor the identical speech word for word. Upstairs, Dee Valladares confessed she’d slipped and told Barrett that Drew was the real target, and sulked that America’s power vote had passed the Icons over: “I feel like shit because I didn’t get it.” Devens — who has been secretly holding the Diamond Power of Veto since Week 3 — consoled her: “Oh, you’ll get it next week. We’re too powerful.”

Players were picked in the afternoon: the three nominees plus Chuk Anyanwu, Haley and Mallory, with BB27’s Morgan guesting at the comp. Drew, in full bravado: “If I win the veto, I’m going to wear that motherf—er all week like I’m an 80’s rapper!” Melody: “Ok Flavor Flav!”

The feeds went down at 7:40 pm and came back after 11 with the worst result the HOH room could imagine: Taylor won. Haley, immediately: “That was the worst case scenario.” The keep-noms-the-same plan was dead, a fourth nominee was now required, and the fight over that seat started before sunrise.

At 12:24 am Haley vented to Angela and Dee that the evening had been “two and a half on one” — Kamu, backed partway by Chuk, pushing hard to make Mallory the replacement instead of Lyric. Haley’s read on why was blunt: Kamu was protecting his Lyric project. “You only threw out that you’re saving the alliance with you and Devens — which Lyric has nothing to do with.” Angela produced the sharpest line of the week: “Lyric is moldable. Mallory’s not going to be. She’s going to be flaming hot Cheetos.”

By 1:43 am, Chuk confirmed to Haley that she’d polled the room and gotten a unanimous answer — Lyric — with Kamu the lone holdout sitting on “I’m cool with whatever.” Haley: “You weren’t cool right then.” The same conversation surfaced Drew’s veto-comp betrayal: he’d promised to feed Haley a wrong answer, told her not to be “sussed out,” then didn’t do it. “That’s why I went against him.”

Sunday, August 2 — “It’s gonna have to be Lyric”

The 11:38 am HOH meeting made it official. Haley: “It’s gonna have to be Lyric. That’s the least amount of blood on my hands. Lyric is my nominee.” Kamu spent twenty more minutes making the Mallory case, told the story of breaking his own word to Lyric last week “for the alliance,” and got the answer that defined Haley’s HOH: “And that’s great, and that’s you. But I’m not somebody that’s gonna do that, respectfully.” Her closing read on his push: “It just doesn’t feel right… I have an off feeling about it.”

Drew wandered into the meeting late, was asked who he’d renom, suggested Lala or “maybe slide out Mallory,” and told the room he trusted the Tool Shed. Haley joked “unless you want to go up.” Nobody laughed for a beat too long.

The rest of Sunday belonged to the other side of the house guessing wrong. Mallory told Yash she didn’t have America’s power and hoped the Icons did — “Look, we’re f—ed if it’s any of them that have it. We’re the villains and the losers.” Melody gave herself a ten-minute mirror pep talk that ended with “now I’m going to go out there and I’m going to fake my goodness.” And Barrett walked out of the HOH meeting and straight to Mallory with everything — including the part he wasn’t supposed to notice: “They didn’t tell me that the target was Drew. So they want me in the dark on that part.”

That night Haley cut her deal with Mallory directly: safety talk, olive branch, “I’m staying true to my word.”

Monday, August 3 — Lyric goes up

Taylor used the Power of Veto on herself at the ceremony, and Haley named Lyric as the replacement. Final noms: Drew, Melody, Lyric.

The aftermath ran on two floors. Downstairs, Chuk drew the assigned smoothing duty and ran it over a game of Cheskers — thirty-three minutes that took Lyric from “you would tell me if I was in danger, right?” to “thanks for making me feel better,” with every reassurance technically true and completely misleading. Upstairs, Drew reported to the HOH that “Lyric’s crying with Chuk,” and Haley’s response had no softness in it: “You can’t just jump ship and act like you’re safe.”

Melody, meanwhile, installed the cover story on her own side, telling Taylor that Lyric went up for leaking on the girls. Taylor: “So she outed us.” By Monday night the Littles were consoling each other in the bedroom — Lyric: “I feel like such a sh*t person in this place” — while Melody declared her lane: “I’ll be the mean girl.”

Tuesday, August 4 — The Icons almost flip the week

The most remarkable hour of the week happened in the upstairs gym, and the house never saw it. Dee pitched Devens and Angela on saving Drew: “Do we all agree that keeping Drew could potentially be a smart move for us?” She built the whole plan — plant seeds, run it Thursday, tell Drew they were the ones saving him — and then watched it collapse. Angela called it trading one nominee for another. Devens named the fatal flaw: Drew knows their secrets, and looping him into a vote flip means “he blows us up in the process, because he’s got nothing to lose.”

Along the way they remembered something that stopped them cold. Evicting Drew was their idea. They’d planted it. Devens: “We put the idea in their head. We inceptioned it.” Dee’s response was to be annoyed the Red Corner was executing it: “Why are they taking control? We need to be in control.”

Dee left the gym and went straight to work on Lyric anyway — warning her she’s “still an option,” insisting it wasn’t from her or Devens, and steering Lyric’s suspicion toward the Red Corner without ever saying a name. Late that night, Haley — frustrated that her allies were fretting about Melody — vented the sentence that would flip the whole week: “If my only threat is Melody, why the f— is she just not going home, if you’re so concerned? Fine, we’ll take her out.” Dee: “Wait, that’s a good idea.” Haley’s review of watching her own sarcasm become policy: “You motherf—ers.”

Wednesday, August 5 — Target A, Melody

By Wednesday afternoon the flip was real. Kamu relayed it to Devens through a shower door — “I think we’re leaning target A, Melody. Target B, Drew. If you’re cool with that” — and at 5:40 pm the two of them ratified it in the HOH room like a contract. Melody goes, unless Melody wins the Blockbuster, in which case Drew goes. Angela gets filled in last, while everyone’s cooking, because “she’s going to be fine with whatever I tell her.” Kamu also declared he’d throw next week’s HOH to Yash if the comp allows, since Yash’s stated targets do the Red Corner’s dirty work with none of their blood.

The storage room spent the day counting votes. Yash and Taylor privately agreed the other side’s alliance offer “benefits them more than it benefits us” — and took it anyway. Yash ran his census with Mallory: keep Melody, evict Drew, five votes and one more needed. His explanation for the week’s original plan is the quote of the day: “Do you know why they want Drew out? I think he’s just kind of a loose screw. This room, that room, that room, this room.”

And at 7:38 pm, Lyric finally said the quiet part — to Mallory, in the storage room. She does not trust Chuk, Kamu or Haley. She’s scared of what she told Yash on Saturday. And she has plans: “If I win HOH next week, those three keys will be what we want. I am upset.” Her apology for the leak that started her slide — “I’m sorry that I had to not throw you under the bus to get there… but it didn’t work” — landed on the one person she actually burned.

Melody closed the week outside the HOH room, in exactly the mood you’d expect from Target A: “My new goal is to just wreak havoc. I don’t even care if I leave tomorrow — I do — but f— all you motherf—ers.”

Where it stands going into tonight

Drew, Melody and Lyric play the BB Blockbuster on the live show. The plan the power side ratified Wednesday: if Melody loses, Melody goes. If Melody saves herself, Drew goes. Lyric is protected either way — the alliance spent too much of the week recruiting her to cut her now, and both Kamu and Chuk have promised her safety in language she’s already repeated back to Mallory.

The votes are not close. Yash counted five for evicting Drew before he needed a sixth; the Tool Shed’s six voters are aligned on Melody-first; and the only person campaigning hard for Melody to stay is Drew, which is half the reason he became a target in the first place. The wildcards are the ones nobody in the house can see: Devens’ Diamond Power of Veto sits unused and unknown, live again at next week’s veto ceremony. Haley is predicting a double eviction “1000%” because the house has an extra body. And Lyric — if she survives tonight — has told Mallory exactly whose keys she’s coming for.

What the episodes haven’t shown you

The broadcasts are a week behind the real story. The Wolf Pack — the Kamu, Yash, Dee, Devens foursome from Week 3 — still hasn’t aired. Devens’ Diamond Power of Veto remains a two-person secret between him and Dee, even as Haley and Kamu spent Wednesday searching the house for him and joking that maybe he was off winning a power. The Icons’ quiet authorship of the Drew plan — and their Tuesday attempt to un-author it — happened entirely on the feeds. And Mallory has a new house-wide nickname, PQ, short for Pipe Queen, courtesy of BB27’s Morgan at the veto comp.

Outside the house: Jason has been doing his exit rounds, telling Parade the teapot fight was “very disheartening” and revealing he’d hidden his Drag Race background from the cast. And the week’s feed moments traveled — clips of Drew’s Tuesday-night frustration and Melody’s “that first HOH kind of f—ed everything” made the rounds on X with engagement in the thousands. Take the exact numbers with a grain of salt; the reach was real.

The Blockbuster and the eviction air tonight. Updates the moment the feeds return.