Big Brother 28 is officially set to premiere on Thursday, July 9, 2026 with a special 90-minute launch episode on CBS, kicking off what is being promoted as a milestone season featuring the show’s 1,000th episode. The premiere will introduce the new cast, reveal the first Head of Household, and immediately kick off the season’s opening twist. While CBS has not confirmed any twist details or casting beyond the standard rollout, speculation continues to build around possible returnee involvement and a “Time Trip” themed concept based on leaked marketing material. A full breakdown of these rumors and the alleged Paramount+ China leak. The season is expected to follow the show’s traditional format for about 83 days, which places the live finale in late September 2026, most likely Sunday, September 27, 2026, depending on scheduling adjustments.
Julie Chen Moonves “What’s one word to describe Big Brother 28… HISTORIC!”
Female Voice “The can’t look away event of the summer.”
Julie Chen Moonves “Your favorite guilty pleasure is back!”
Big Brother 27 Morgan Pope “I am so ready for THIS!”
Female Voice “Its going to be the time of your life!” “Big Brother season begins Thursday, July 9th and streaming on Paramount+”
Starting to get excited!
Hi Dawg and Simon. I left a comment on this page a few days ago and I guess it disappeared. I just wanted to say that GinaMarie had posted on IG that she was contacted by BB recently concerning appearing on this season but she can’t do it because she just had surgery
That would be insane if they called her of all people back.